Product Marketing is key in this stage of Pelico’s growth, it will connect the product to be marketed with the targeted customers. The objective is to make our future customers understand the importance and
usefulness of our SAAS.
We are looking for our first Product Marketing Manager, who will be the bridge between Product,
Sales, Business, and Marketing.
With your broad scope of actions, you will bring a business dimension to the product-based decisions we will be making as we expand across industries and geographies.
- A customer dimension: understand what the customer wants and needs, both now and in the future as we expand our relationship
- A product dimension: know the product and its usage in-depth, being able to speak the language of both the Product teams and Customer-centric teams
- A market dimension: study the market to understand what tools different industries use to tackle their operational challenges
- A positioning dimension: how to place Pelico in front of potential customers and define the most suitable pricing model for our product
- A message dimension: convert features into customer benefits to highlight the characteristics and advantages of Pelico by providing an impactful message to the right audience (B2B personae)
- A support dimension: help internal teams understand and sell our product to best support our customers (sales enablement, customer success)
- A launch dimension: coordinate with various stakeholders to ensure the best way to embrace the market, monitor business and market indicators to drive product performance