Product Marketing Manager

Pelico is hiring!


Product Marketing is key in this stage of Pelico’s growth, it will connect the product to be marketed with the targeted customers. The objective is to make our future customers understand the importance and
usefulness of our SAAS.

We are looking for our first Product Marketing Manager, who will be the bridge between Product,
Sales, Business, and Marketing.

With your broad scope of actions, you will bring a business dimension to the product-based decisions we will be making as we expand across industries and geographies.

  • A customer dimension: understand what the customer wants and needs, both now and in the future as we expand our relationship
  • A product dimension: know the product and its usage in-depth, being able to speak the language of both the Product teams and Customer-centric teams
  • A market dimension: study the market to understand what tools different industries use to tackle their operational challenges
  • A positioning dimension: how to place Pelico in front of potential customers and define the most suitable pricing model for our product
  • A message dimension: convert features into customer benefits to highlight the characteristics and advantages of Pelico by providing an impactful message to the right audience (B2B personae)
  • A support dimension: help internal teams understand and sell our product to best support our customers (sales enablement, customer success)
  • A launch dimension: coordinate with various stakeholders to ensure the best way to embrace the market, monitor business and market indicators to drive product performance

Job Description

Missions 🏆

In your day to day, your missions will be to:

  • Develop a deep understanding of the industries and geographies where Pelico can add value to organizations
  • Understand what existing and prospective customers need within their organizations, and how Pelico’s product can help them with their Operations problems
  • Build marketing & sales support material according to buyer personae
  • Coordinate with Sales and Growth teams to drive campaigns and presentations with both prospective and existing customers
  • Explore usage scenarios across different industries and prioritize which features/functions/solutions will be most impactful in the markets we want to target
  • Work with different internal and external stakeholders to package the product in a way that resonates with our customers and end-users
  • Monitor KPIs associated with the product, ensuring that we are always a step ahead in understanding how to maximize the value of our product for existing and prospective customers
  • Monitor the competition and provide strategic insights that are relevant to the direction of the business and product
  • Drive work autonomously, demonstrate pragmatist & agility

Preferred Experience

Requirements 🎯

  • Background in Business, Economics, Engineering, and/or Marketing (MBA preferred)
  • Previous experience in product marketing, or equivalent experience in leading the development of go-to-market strategies
  • Ability to collaborate with multiple stakeholders simultaneously, incorporating their feedback into the strategy and planning
  • Solid Excel skills, able to develop analyses that drive insights
  • Previous experience presenting to executive teams

About You 👊

  • You are interested in joining an early stage startup, having the opportunity to shape the company’s future.
  • You are customer-centric & business oriented
  • You have Storytelling skills, ability to understand, synthesize and explain complex problems in simple terms
  • You have excellent writing and communication skills - ability to distill and synthesize complex concepts into simple messages
  • You have a curious mind and active listening skills
  • You have a deep understanding of how to sell a product and what different markets need

Pelico promotes inclusion and non-discrimination, and acts daily in favor of social mix, gender equality, senior citizens & disability.

Benefits @Pelico 💡

  • Office location in the center of Paris or remote from Amsterdam
  • Remote flexibility
  • Equity for every pelican
  • Premium health coverage : Alan Blue (for France)
  • Afterwork every quarter
  • 50% transportation (for France)

Recruitment Process

Our recruitment Process 📣

  1. HR introduction of 30mins by GG Meet
  2. Product Marketing Screening with VP of 45 mins by GG Meet
  3. Study case about New Markets in 2 steps: Workshop with Product & Sales + Debrief with CEO & VP Product Marketing
  4. References Check
  5. Offer Letter in 48hours

Additional Information

  • Contract Type: Full-Time
  • Start Date: 03 October 2022
  • Location: Paris
  • Education Level: Master's Degree
  • Experience: > 3 years
  • Possible partial remote
  • Salary: between 45000€ and 55000€ / year